| Biographies of
our Principals |
Gregg Dearth is an advertising professional with
over 30 years of experience working for such
industry leaders as J. Walter Thompson, Leo Burnett,
BBDO, and Marsteller. He was among the first to
recognize the marketing potential of the Internet.
Before there was a world wide web, he conceived the
first sweepstakes ever held on the Internet, in
order to capture some of the first demographic data
on Internet users. This led to the some of the first
advertising ever sold on the Internet. All for the 3rd
commercial site ever hosted on the Internet—Enews.com.
In addition, he helped create Claus.com, one of the
earliest Christmas sites on the web. And has
contributed to the development of numerous corporate
advertising campaigns and websites for Fortune 500
companies. His experience in lead generation and web
marketing for trade schools has led him to co-found
Interim Step Marketing, LLC together with a team of
distinguished industry professionals. He is an
Honors in Writing graduate of the University of
North Carolina at Chapel Hill.
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Jeffrey Dearth
has wide experience in traditional publishing and
new media. He was president and COO of the Magazine
Group of Mecklermedia Corp., and founder and CEO of
The Electronic Newsstand, LLC (Enews.com). The
latter was one of the first successful e-commerce
Internet ventures. In the magazine sphere, he was
president and publisher of The New Republic, where
he also helped guide the successful
launch and subsequent sale of The Journal of NIH
Research. Jeff spent three years with Smithsonian
magazine where he was instrumental in the creation
of Air & Space magazine and seven years with Time
magazine in New York, London, Amsterdam and Paris.
He has been a member of the board of the Magazine
Publishers of America, serving on its new media and
small magazine advisory committees. Jeff sits on the
board of several new media companies and has been a
featured speaker at numerous publishing and new
media conferences. He is a partner in the media
investment banking firm Desilva and Phillips,
co-founder of Interim Step Marketing and primary
advisor for sales and sponsor affiliations. He is a
graduate of the University of North Carolina, where
he was a Morehead Scholar.
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Monica Denham
in her early career gained extensive experience in
sales, sales support and customer service. As an
export sales representative for Kopex Ltd, she
helped present new product lines to distributors and
customers throughout Europe, in their own language.
For Chipcom Europe she developed sales and marketing
materials supporting her role as customer service
representative for Scandinavia, South Africa and
France. As a financial controller for Martec Europe,
she kept key accounts happy by maintaining order
between accountants and auditors, handling all
payroll and tax routines, and streamlining internal
financial operations. This disciplined background in
customer experience and company fulfillment was
excellent preparation for her current role as
Interim Step Marketing’s Website Designer and
co-founder. Skilled in FrontPage, Dreamweaver,
Javascript, Photoshop and Swish, Monica brings a
balance of technical ability and artistic
sensitivity to her work. As a website designer, she
always places the visitor’s perspective first. She
holds both a certificate and diploma in Web Page
Design, and currently, Monica is completing work for
her Bachelor of Arts.
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Scott Wallace
began his career in marketing consulting, and
marketing research, before becoming a product
manager at ConAgra. Subsequent positions have
included: President of the Consumer Products
Division of ConAgra Foods, Executive Vice President
of Brown & Williamson, Executive Vice President of
Coca-Cola Foods, and Executive Vice President of
Hormel Foods. In each of these positions, Scott was
responsible for launching new products and line
extensions that achieved significant consumer
acceptance and commercial success. Scott has also
founded and sold several businesses including Noetic
Resources (syndicated marketing programs for
not-for-profit hospitals) and Cyber Software
Corporation (software for marketing management, with
a specialty in managing cooperative merchandising
funds, and software for risk analysis and hedging
strategies for commodities traders).
Another one of Interim Step Marketing's co-founders,
he currently provides strategic counsel and guides
all activities in market research and analysis.
Scott was educated at Northwestern University and
the University of Chicago. |
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